My first job was in a call centre for a huge telecoms company. Let’s call it Titish Belecom.

Our team only took inbound calls, so everyone you spoke to had a question or a problem that needed solving.

But we were actually a sales team in disguise. Sneaky McSneakface.

Trouble is, I was a TERRIBLE salesman.

Sales in our team was a numbers game. Get rid of the non-sales ASAP, so you can get onto the next prospect.

The best salespeople would do this any way they could.

They’d lie, transfer you, pretend to get disconnected, or even just hang up - knowing when you called back it’d be someone else’s problem.

The result? More sales, but awful experiences for everyone else.

My philosophy was different.

If you weren’t going to buy the product, I’d sell you the brand instead.

Want me to test your broadband speed? No problem.

Turn on your Caller ID? Happy to.

Need me to send you a phone book? (That was still a thing then - and consider it done.)

I once spent an hour giving step-by-step instructions to a little old lady who couldn’t set up her new phone. My Manager, on the other hand, wanted me to try and sell her broadband, even though she didn’t have a computer.

I wasn’t always selling products, but I was always selling.

The key to knowing when to do which, lies in empathising with your audience and understanding what question they’re asking.

Because if your product isn’t the answer, maybe your brand is.

Need a Copywriter who can empathise with your audience? Someone who can write ideas that stick, copy that’s slick and CTAs that click?

I’ve got over a decade of experience and I’m available for remote and Dubai-based opportunities.

Drop me a line and let’s make something awesome together.

There are a million different ways to say any one thing.

AI is proof of this. You can bung in the same prompt again and again, and it will spit out different answers each time.

But, some ways have more impact than others.

And in a world where everyone is vying for the same attention, clicks and money, you need what you say to be powerful, memorable.

That’s why you need a Copywriter. To make sure your message resonates with your audience.

Because what you say matters, but the way you say it matters more.

Nelson Mandela said it best: “If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language – that goes to his heart.”

And while your head makes you think, it’s your heart that makes you act.

Need a Creative Director or Copywriter? I’ve got over a decade of experience and I’m available for remote and in-house opportunities.

Drop me a line and let’s make something awesome together.