BIG IDEAS
forecast: brainstorms & blue sky thinking
Looking for big, award-winning campaign concepts? I’m your man.
Ideation is probably my greatest strength. I LOVE coming up with big, different ideas.
Let’s do it.
Services:
Pitches | Ideation | Campaign architecture | Deck writing | Presentation
NEED epic CAMPAIGN IDEAS?
Drop me a message, let’s work out what your brand needs, and how we can make it happen.
PREVIOUS WORK
ME-Pop: A new music genre for the Middle East
When launching the Chevrolet Groove to Arab millennials, we knew they wanted a car that reflected their youthful lifestyle.
We identified music as a key way to connect, after learning they felt under-represented in the charts, which is dominated by western and traditional Arab styles. So, we created ME-Pop, a new music genre that gave our audience the representation they craved.
ME-Pop launched with an album of six original tracks combining young, up-and-coming Middle Eastern artists. Each one mentioned ‘Groove’ or ‘Chevy’ in the lyrics, and the hero song was the soundtrack that turned ordinary feature videos into vibrant and youthful TikTok-style music videos.
THE WORLD’S FIRST SONG-ALOG
We also created the world’s first musical car catalog, or Song-alog, partnering with artist and producer Mojoiam to bring it to life.
RESULTS
ME-Pop generated 4 Million+ streams on music platforms, and 43 Million+ plays in total
Our biggest hit, “Chokran” by Jamila ft. Grini, became an organic TikTok sensation, featuring in over 10,000 videos created by users
Groove sold out across KSA, Kuwait & UAE
AWARDS
Dubai Lynx Awards: GOLD
MENA Effie Awards: SILVER & BRONZE
Anthem Awards: SILVER
Where shall we go next?
