BRANDING

BE THE ART, NOT THE WALLPAPER

Your brand needs a voice, a look and a feeling that are unique. You need to stand out from the crowd and be memorable. I can help.

Whether you need ideas for an unforgettable brand name or strapline, a competitor analysis so you know where you fit in the market, or a comprehensive set of Tone of Voice guidelines that steer your copy in the right direction, I’m your guy.

Let’s make your brand the masterpiece that turns heads, not the wallpaper people ignore.

Services:

Brand Names | Brand Straplines | Tone of Voice Guidelines | LAUNCH CAMPAIGNS | Competitor Analysis

want your brand to stand out?

I’m here for you. Drop me a message so we can work out what exactly your brand needs, and how we can make it happen.

PREVIOUS WORK

SCALPCARE BRAND

A new startup in men’s scalpcare needed a brand name, logo and launch proposition. The brief was to encourage scalpcare and glorify the hairless look among bald/balding men.

My thinking led me towards nature, where stigmas around hairlessness don’t exist.

Insight:

A tiger’s stripes go deeper than its fur, they go right into its skin.

Its look and attitude aren’t limited to its hair – they’re a part of its body, a part of its being.

As a man, if you lose your hair – whether by choice or by nature – you don’t need to lose your style and you don’t need to lose your attitude.

You can still wear your stripes.

Fearless

The ‘Fearless’ launch campaign elevates hairlessness by exploring the reasons and motivations behind it.

It’s more than just a look. It’s an attitude. It’s a statement. It’s a story. It’s your story.

Where now?